Friday Night In with Jimmy from First Press Coffee
I've wanted to love coffee for a while now. I'm not sure why. I hated it growing up, only drinking mochas at uni mainly for that chocolately taste. Until it suddenly became more of the
"thing" to do. I was perfectly happy being the green tea drinker in the group, but whenever you'd meet someone, regardless of what you'd have, it would always be "for coffee". So I tried it a few more times here and there, but when I'd have it, I'd get really anxious and jittery. Especially if I hadn't eaten enough beforehand. It wasn't that nice alert buzz that everybody else seemed to have. It made me panic. Caffeine and I are not the greatest of friends...
But I actually grew to really like the taste and I had always adored the aroma. Now I consume it much more cautiously, but because very few cafes actually stock almond milk, I'd always have it black. I got used to that. I actually prefer black coffee most days now. But because I have it straight up, I really notice the difference in flavours and what people were going about when saying it's a "good coffee" or a "bad coffee". Holy moley I've had some bad coffees...
This is why I got pretty excited when I first heard about First Press Coffee. You see, these guys in Melbourne know a thing or two about coffee. When you cold drip it, it's less of a jolt to your nervous system, and the taste is so damn smooth! None of the strong bitterness with burnt hot coffee either. I still get the occasional jitters, but that's just me. This method really does seem to help though!
They have two flavours in stores, and a third online. I got to try both the Honduras and the Brazil, and let me tell you, I've never noticed such a flavour difference! They are so so easy to drink, and the taste is so crisp. They're also magic with icy cold almond milk! They still give me a boost, but because it comes in a portable 'Little Kicker' or a multiple-serve 'Big Boy', I get to choose how much I want to serve up at any one time! Plus having the Big Boy at home means there's coffee 'on tap', and no messy clean up of a coffee machine, or pod wastage! Jimmy explains more about the cold drip difference below.
...Jimmy also tells me they are a killer addition to the perfect espresso martini! ;)
So tonight, ice your coffee and enjoy your Friday Night In with Jimmy! If you're in Melbourne, take advantage of their delivery subscription service - best idea!
Tell us a little about yourself…
My name is Jimmy (left in the image above) and I am an entrepreneur that is passionate about creating new products that help people live an inspired, healthy and creative life. I am a co-founder of First Press Coffee which is the ideal avenue for this vision!
How did First Press Coffee come about?
Through travelling I developed a desire to build my own business and have the freedom to focus on doing the things I love. During my travels through South America I developed an interest in visiting coffee plantations and later discovered bottles of cold brew coffee in the U.S.
When back in Australia I shared this interest with some friends who also had similar interests in product development and entrepreneurship, partnering up with Hamish, Michael and Grant to start First Press Coffee.
What’s the processing difference between regular coffee and cold drip….in a nutshell?
Espresso coffee is made by pushing hot water at high pressure through ground coffee. Cold drip extraction is made by slowly dripping cold water through ground coffee for long periods of time. The only pressure introduced is from gravity, which slowly pulls the water through the coffee. This allows the dynamic flavours to be extracted without the bitter oils that are extracted with heat, creating a uniquely smooth taste.
What are the benefits of cold drip coffee compared to regular coffee?
There’s a few key benefits to drinking cold drip over regular coffee. Firstly, our long and slow extraction allows us to produce incredible, dynamic flavours from the coffee bean with a uniquely smooth finish.
Because it tastes so great, our coffee requires no additives, allowing people to drink black coffee without the bitterness of a long black. Even with a dash of your favourite milk, our coffee is still much healthier than alternatives.
The lack of heat also produces less acidity, which helps process the caffeine at a slower pace for a cleaner and consistent caffeine hit without the jitters or sudden crash that can accompany a hot coffee.
Best of all, our coffee gives customers an easy and convenient way to have access to great tasting coffee straight out of their fridge, meaning no complex machines, no mess and no wastage when you’re looking for your caffeine hit.
The most rewarding part of your job?
Autonomy. It’s a beautiful thing. Knowing you can still work long hours but not be confined by the borders projected by working for someone else. The understanding that you’re building your own company is also incredibly rewarding and allows me to handle a heavier workload and the stresses entailed when I realise that it’s our own creation.
The other really rewarding feeling is when people discover First Press and love it!
What haven’t you done yet that you wish you could?
I always feel that I could do more travelling. I would love to do more exploring in India and travel through Africa but for now that urge has to rest. Our next line of products that we’re currently working on is also something that I can’t wait to have done. Stay tuned!
You’ve got Honduras, Brazil and the online exclusive Organic Sidamo in the range – where would be the first place you’d visit?
I travelled through South America extensively 2 years ago and Brazil has been calling me back for sometime so I’d choose Brazil.
Favourite place in the world?
It’s a draw between Yucatan Peninsula, Mexico and Sacred Valley in Peru
If you were a spice, which would you be?
5 things you can’t live without?
Music, meditation, exercise, purpose and family.
If you could choose to eat anything in the world for your next meal, what would it be?
Street food in Mexico! Take me back..
What was for breakfast?
Grass-fed butter and coconut oil melted in hot water with First Press Coffee. It’s my own version of bulletproof coffee with First Press. I alternate this with scrambled eggs and veggies.
How would you classify your eating style?
It’s pretty balanced as I enjoy a range of different cuisines. I don’t eat much gluten or grains and fast occasionally but try not to be too strict.
Your favourite way to stay active?
Weights and running.
What’s your favourite way to have your cold drip coffee?
Straight up over ice or with a dash of almond milk.
Your best advice for living a wholesome, healthy lifestyle?
Find what works for you! Our intuition and and energy levels tell us constantly what is good for us. Work this out and you’re on the right path. Meditation and exercise have been extremely beneficial to me so I can’t help but advocate these.
Where do you deliver your ‘liquid gold’?
In Melbourne we stock in a variety of health food stores, gyms and cafes that can all be found on our website at http://firstpresscoffee.com. We also do online deliveries in Melbourne and offer a subscription service to our die hard fans who want their cold drip delivered directly to their home or office every week!
We’re just starting to roll out in Sydney where we are stocked primarily in health food and gourmet food stores along with a couple of gyms and are starting to hit the ground in Brisbane before the summer!
What’s next for First Press Coffee?
We plan to keep spreading the love interstate while continuing to grow in Melbourne as cold brewed coffee grows in popularity. We’re also currently working on a couple new products that we’re incredibly excited about but these won’t be ready until early 2015.
How can readers find you?
Either on our website where they can learn more about our coffee, on Instagram at @firstpresscoffee or hopefully on the shelf at their local health food store or cafe soon!