Friday Night In With Karl, Laurence and Annabelle from PAWA Health + A GIVEAWAY!
So you're not a coffee drinker? You know what - that's totally cool. Because today I want to introduce to something that'll shake up your usual tea time. It's vibrant green, brimming with antioxidants, and will give you that gentle 'pick me up' to keep you going all day. Nope. It's not a green juice. It's Matcha Green Tea baby!
I have always seen it around in health food stores, and it had a bit of a moment a little while back. Because it wasn't in a tea bag, or loose leaf tea form, I tended to shy away from it. Not really knowing what to do with it.
So I figured it's about time to find out more and if it's worthy of letting you know all about it!
I spoke with the guys behind PAWA. Yes, say it like you're jumping into a superman pose punching the air. PAWA!! Or….just say it like "power"..
Beyond it's excitable name, Karl, Laurence, and Annabelle are the people behind this brand of matcha green tea. They sported some pretty fancy studies outlining the benefits of their brew, so let me break it down for you…...
Research indicates that matcha can help with:
- fat-burning for weight loss (yes!!)
- reducing the risk of cardio-vascular disease (always good)
- improved ability to ignore distractions & switch between tasks (needed…so…badly…)
- helping drinkers reach a state of calm focus (without jitters like coffee) (no more fidgeting!)
Who can use it? Well - pretty much everyone.
Who does it benefit most though? Busy people, athletes, those trying to lose weight, students, physique and body builders. Intrigued? Check out HOW it works in our follow up post HERE.
Want to know exactly how to use it? Yep - you should head HERE too.
The very cool crew behind PAWA (seriously can't stop saying that name), are tonight's special guests- so relax, unwind, have a cuppa, and learn all about the magic of matcha….
PS - SCROLL DOWN TO FIND OUT HOW TO WIN YOURSELF A PACK!
Happy Friday Night In!
How did PAWA come about?
We ask the “why” question very often. Before starting up a health foods company we asked a seemingly obvious question: why do people want to be healthy? Our answer: to live a long life with reduced susceptibility to sickness, disease and disability. We weren’t interested in reinventing the wheel here so we turned our research to the longest living people on earth, the Japanese. They have longest life-expectancy in the world with some of the lowest disability-adjusted life year scores (DALY). This means they don’t just live long lives, but long healthy lives.
PAWA means POWER in Japanese Rōmaji (the romanised form of the language). There is a lot to learn from Japanese culture that contributes to their healthy lifestyles. We want to empower our customers with authentic health foods and knowledge so they can understand why nutrition is critical to an ideal healthy life. We also take into account how our health foods can help customers in their day-to-day activities.
We’re tired of coming across weight loss products tied to little or no research. “Teatox” regimes involving laxatives or exotic plants promoted by Dr. Oz certainly don’t cut the ‘scientific muster’ as he explained while being grilled by the US senate for promoting certain products. We analysed every kind of ‘fat-burning’ product and tea on the market and nearly went cross-eyed from reading all the clinical studies before finding that the simple, Japanese matcha green tea powder was the standout based on constituents that have been thoroughly researched through clinical studies.
Laurence is our in-house medical student who loves taking the time required to meticulously learn about products down to the molecular level before we bring them to the market. The health products we source are nothing short of our high personal expectations. We expect to know where ingredients originated, how they were processed and why they are healthy from a scientific point-of-view. We currently stock four premium grades matcha green tea powder from Japan and cold-pressed raw and organic coconut oil that doesn’t have a chemical-like after taste.
What’s the production difference between regular green tea and matcha….in a nutshell?
Both products come from the same plant, however producing regular green tea is far less labour intensive than producing matcha (which also explains the cost difference). The leaves in a regular green tea bag have been machine-picked, tumble-dried then graded according to size and taste. Matcha has a more traditional and artisanal approach. A couple weeks prior to being hand-picked the leaves are grown in the shade to boost taste, colour and nutritional value. They are then dried and graded based on palate, aroma, and colour before stems and veins are removed. Finally, the ‘tencha’ is stone-ground slowly into a fine powder.
Our farmers in Uji, Kyoto are very proud of their product and it is all worth the effort!
What are the benefits of matcha green tea compared to regular green tea?
Rather than steeping green tea leaves in water, with matcha you are consuming the entire green tea leaf along with all of its antioxidants and phytonutrients. The antioxidant content is around 140 times that of regular green tea. Drinking matcha is also an experience, especially when you take the traditional approach using the chasen whisking tool to create a bubbly texture. Matcha tastes fresher and less bitter and it can be easily added to juices and smoothies.
The most rewarding part of your job?
Watching people's jaws drop when they try matcha for the first time. Then watching it drop further when they learn about the health benefits! Offering our product to friends and family wanting to curb their coffee addictions with a healthier alternative. And we love meeting up for a cup of matcha with elite athletes, cyclists, runners, bodybuilders and the current Rubik’s Cube world champion to get their feedback.
What haven’t you done yet that you wish you could?
For PAWA, we wish to establish a chartable aspect. Coming from a construction background, I am interested working towards improved structural stability for factories in countries like Bangladesh where there have been many recent collapses.
Personally, I wish to ski all over the world, Annabelle wants to hike to the Everest Base Camp and Laurence has a vision to become a bodybuilding champion.
Favourite place in the world?
We all love Queenstown, New Zealand. It’s the fresh air, clear lakes, jagged mountains, skiing and outdoorsy lifestyle that we enjoy. Can’t forget Fergburger for their perfect burgers either! Laurence and I are very keen to attempt the peak-to-peak and coast-to-coast races on the south island.
If you were a spice, which would you be?
Kaffir lime leaves. We grow it in the office veggie garden and use it for most Thai dishes.
5 things you can’t live without?
1. An upcoming holiday (planning is half the fun!)
3. Peanut butter
4. Time with friends and family
5. And cold-brewed matcha, of course!
If you could choose to eat anything in the world for your next meal, what would it be?
Thai Penang curry – Full of galangal, lemongrass, coriander seeds and peanuts.
What was for breakfast?
Omelette “pizza” using many eggs, brown rice and heaps of finely cut veggies, garlic and herbs. Cut into slices using a pizza-wheel.
How would you classify your eating style?
Mindful and loaded with vegetables and garlic. Favourite sources of carbs are sweet potato, brown rice and millet. I have more capsicums and chilies growing in the veggie garden than I know what to do with! We are also inspired by the Japanese diet involves eating highly nutritious foods and eating until your 80 percent full.
Your favourite way to stay active?
Annabelle likes pilates, Karl likes rowing and Laurence likes basketball. We all enjoy Vinyasa Yoga, using free weights in the gym and walking as much as possible.
What’s your favourite way to have your matcha?
For fun we have it whisked through fresh coconut water or in what we like to call “Machata”, a mix of horchata (a traditional Spanish drink made form tiger nuts) and matcha. Our daily ritual though is the traditional hand-whisked ‘Usucha’ style.
Your best advice for living a wholesome, healthy lifestyle?
Slow down and enjoy life. Take time out from technology. Enjoy dinner at the table without TV or your phone. Eat mindfully. Go for walks outside, without headphones and listen to the sounds of nature. Read books before bed. Chat to your friends and family over a cup of tea. Do something charitable and get involved in your community when you can. Smile!
Do you deliver Australia wide?
Yes, with free delivery!
How can readers find you and buy PAWA goodies?
You’ll find everything at www.pawahealth.com and we are also active on Instagram, Tumblr, Pinterest and Facebook.
WIN YOURSELF A PAWA PACK:
What: One lucky winner will receive an awesome gift pack including: 100g Epicure Matcha, Chasen (whisk), Chashuku (scoop) and 500mL of cold-pressed organic coconut oil!
How: Simply follow @PAWAhealth and myself @larina_wholefood_dietitian on Instagram, repost the giveaway image below from either of our pages, tag us and hashtag #fridaynightin!
Competition closes November 9th at midnight - Good luck!!