Special K Nourish Breakfast Cereal
This word has never been spoken so much since the past few years when healthy eating has boomed and 'nourishing' became trendy.
I hear it so often, it's become one of those words so overused, often misleadingly, that I'm not a huge fan of it anymore. Its lost its 'oomph'.
But, Special K are on the 'nourish' bandwagon now with their new range of cereals. Targeted strongly at health conscious, time-poor women, they promote their new range as the healthy cereal alternative.
Let's take a look at the Wildberry, Raisin and Pepita flavour:
One serve (3/4 cup) gives you….
10.7g sugar. (2 1/3 teaspoons)
Seems pretty good when you look only at that, and compare it to most other cereals.
But what about ingredients?
In order of most to least….
- 24% whole grains (oat, wheat, barley, rye) and 1% of that is quinoa.
- "Cereals" - wheat bran, maize flour, oat fibre, wheat flour, puffed triticale.
- Wildberries and blueberries sweetened with sugar and coated in sunflower oil.
- Wheat gluten.
- Seeds - Pepitas and linseeds.
- Brown rice syrup.
- Calcium, iron, zinc added.
- Sunola oil - that's a new one. I'd say a blend of sunflower and canola oil.
- Barley malt extract.
- Rosemary extract.
- Vitamins added - vitamin E [soy], niacin, riboflavin, vitamin B6, thiamin, folate.
They have some good qualities - adding in quinoa (though its a measly 1%), the seeds are great, a little dried fruit is fine but shame about being sweetened and coated in oil, and oats are good if tolerated. Plus there's no artificial colours, flavours or preservatives.
I see they're also on the brown rice syrup bandwagon (though just as high GI as table sugar and no real nutrition so I don't know why, aside from marketing to fructose malabsorption, yet there's dried fruit in the mix so that's not it!). Then there's the rice making up a big chunk of the ingredients; wheat gluten, 2 types of sugars and sugar sweetened berries, and the new sunola oil…there's still plenty of room for change.
So I won't be so harsh on this range as they are making improvements. But Kellogg please don't have the catch line " Special K Nourish...quality calories that truly nourish." Only 9 out of your 23 ingredients, not including the added vitamins and minerals actually contribute any real nutritional value.
About those added vitamins and minerals. Well, they get a little sneaky promoting the product as "Carefully crafted with essential nutrients to support a healthy metabolism and the goodness of whole grains, fibre and protein - it provides the nourishment you deserve from your breakfast cereal."
This is one of my main issues with the range.
The only reason you're getting the majority of the vitamins and minerals from this 'nourishment' is because they've added it to the product. The product itself isn't all that high in those minerals. I appreciate they want to make things easy for those time poor, and love cereal. But accurately knowing how much active added nutrient is left once that cereal reaches your bowl after travelling all that length of time to get there, is really tricky. Many manufacturers add in slightly more than it says on the packet in the hopes of having the appropriate amount remaining once you eat it. But vitamins and minerals are expensive additions to food products, so how much extra they add, if any….only they will know.
The added nutrients are essential for our health, but you can get them here instead:
Vitamin E - comes from foods like almonds, avocado, olive oil, spinach.
B vitamins - the different types come in varying amounts from meats, seeds, legumes, dairy, leafy greens, offal, eggs, mushrooms.
Folate - leafy greens, beans, broccoli
Calcium - dairy, tofu, leafy greens, chia
Iron - red meat, leafy greens, beans, dried fruit, offal
Zinc - leafy greens, seeds, meats
It's a step in the right direction…a baby step. But it's not as amazing as they claim. You can definitely find more 'nourishing' foods, and even cereals/cereal alternatives, elsewhere. #icallbluff.