How they make "low sugar" juice and "skinny" drinks. An #icallbluff
From time to time there are products I come across that just make me laugh. And I probably shouldn't because I'm sure it fools a lot of people. But it's just ridiculous.
This is one of them.
Skinny or 'lower sugar' juices.
This could by far be my quickest #ICallBluff post ever. Why? Allow my really basic math skills to show you:
Juice = natural sugars
Juice + Water + Colour (so it looks the same) + Artificial or "natural" sweetener (so it's just as sweet) = skinny juice/lower sugar juice.
They water it down. And try and make it look and taste the same. So you're paying the same price, for a diluted, altered product.
Check out how they promote it on the front label:
- The skinny one - as if it's healthier when it's skinny, just like society wants you to believe.
- Seriously tasty and lower sugar - lower sugar based only on their regular OJ. It still has 7.4g of sugar. But it's from juice, so unless you're diabetic (needs to watch all sugars/carbs), or Sarah Wilson (terrified of fructose), don't stress.
- 40% less calories - yes, that's because water has no calories.
- No concentrate - thats awesome, we love real juice. Just not watered down to be 'skinny'. I can do that at home if I wanted.
What does the back label say?
Exactly what my maths said. Less juice, more water. Basically "we diluted it for you".
They mention they use stevia, but in fact, there's more erythritol, a processed natural sweetener, than there is the more 'health washed' stevia. Just look at where they are on the ingredients list.
Note: Ingredients lists are ordered by weight. The more that's in there, the higher it is on the list.
There's also natural orange flavour, acidity regulator, vitamin C and natural orange colour from carotene.
But is it there fault? No. The reason they created it is because their customers started demanding it. Why? Because the media and all those influential folk in the health and wellness scene tell everyone sugar is the devil. Sugar isn't great. It's not something I'd suggest you eat much of each day either.
But here's the thing, you don't need these kind of altered, lower sugar drinks. Want to reduce your sugar intake, just:
- Drink a little less juice.
- Eat less sweets.
- Don't overdo it on the fruit and 'natural' sugars.
- Stop adding sugar to your drinks.
- Don't drink sugary drinks full stop e.g. soft drink, sugary coffees that are more like desserts, cordial etc.
- Cut out the regular cake, cookies, processed treats, sweets, and even condiments.
It's not a 'bad' or 'unhealthy' product as such, it's just another example of a marketed product that is nutritionally inferior to its natural, original variety, and just plain unnecessary.
Enjoy being you,